*Begin Jedi Mind Trick* You Need New Signs *End Jedi Mind Trick*
Signs are the least expensive and most effective form of advertisement for any business.
When it comes to any form of signage in the Central Texas area, no one knows more about the industry than Rusty Russell and his crew at Austin Sign Company.
The experts have spoken, and below are a few insider tips to help you maximize the return on your advertising investment –
Did you see that?!
Probably not. If you’ve got an exterior sign or banner that has been on display for an extended period, it is less likely to be noticed by the people who come in contact with your sign during their daily commute.
It is a great idea to regularly change the content of your signage to help attract attention to your business.
We’re not talking about completely re-branding your business; we’re talking about making simple yet impactful changes to your identity.
Depending on your location, it is very likely that tens of thousands of cars drive by your sign daily… So what are you going to do to catch their attention?
Laser Beams
Ok, so we don’t have laser beams, yet… However, sign-making technology has brought some incredible changes to the sign industry over the last few years, and Austin Sign Company strives to stay on the leading edge.
Canvas prints, vehicle wraps, business cards, and trade show signs are just a few of the things we do here.
If you feel that it’s time to trade in your nasty old sign and get something shiny and new, give us a call, we’ve got the sign for you!
You’re Sending Mixed Signals
This may sound like advice for your online dating profile, but the truth is that you could be sending the wrong message with your sign.
Not only could the content be a factor, but the overall design should be considered – everything down to the details of color and font choice.
This probably sounds like a basic tip, but think of all of the times you saw a logo or sign for a business that didn’t quite portray the level of professionalism you expected from them…
A cartoony font and bright colors are great for a new preschool center but for a new law firm? No.
These basic errors will prevent people from ever picking up the phone to call you, or from ever walking into your business.
Identity is everything – call Austin Sign Company for help.
Safety First
How old is your existing exterior sign? Do you keep it maintained?
Austin is home to many amazing and iconic signs, but there are always some bad apples in the bunch.
Electrical signs like channel letters, or reverse illuminated pylon signs can be a cause for concern when it comes to safety. Not only can the Texas sun beat up these signs and structures a bit, but rodents can too.
We’ve serviced many signs over the years and have seen it all – birds, squirrels, lizards, etc.
Many of these smaller animals love to call signs in Austin home, as they get nice and warm at night when the lights are on.
Avoid damage to your signs, fires, etc – get your electrical signs serviced regularly.
And while you’re at it, give us a call, we’d be happy to talk to you about switching out your outdated neon lighting for something using those fancy new LEDs.
