Make a Statement with the Right Signage

In real estate, visibility is everything. Whether you’re helping clients buy, sell, or lease properties, the right signage can mean the difference between catching the eye of a potential client and being overlooked. For real estate agents, signs are more than just advertisements—they’re tools to establish your brand, generate leads, and build trust within your community.

If you want to maximize your impact, it’s essential to invest in high-quality, well-designed signs that reflect your professionalism and expertise. Here are the top 10 signs every real estate agent should have in their arsenal to stay ahead in this competitive market.

1. For Sale Signs

The classic “For Sale” sign is a staple for any real estate agent. These signs are placed directly on the property being sold, ensuring maximum exposure to potential buyers who pass by.

Key Features:

  • Custom Branding: Include your name, agency logo, and contact information.
  • Durable Materials: Use weather-resistant materials like aluminum or coroplast to withstand outdoor conditions.
  • Directional Arrows: Help guide prospective buyers to the property during open houses or showings.

Why It Matters:

A well-designed “For Sale” sign serves as both a marketing tool and a way to attract walk-in leads. Even in the digital age, these signs remain one of the most effective ways to advertise a listing.

2. Open House Signs

Open house signs are critical for attracting foot traffic and creating buzz around a property. These signs are typically placed at intersections and along busy streets to guide potential buyers to the open house.

Tips for Effective Open House Signs:

  • Bold Arrows: Ensure your signs have large, easy-to-read arrows pointing toward the property.
  • Time and Date: Clearly display the open house details.
  • Eye-Catching Colors: Use bright colors like red, yellow, or blue to grab attention.

Pro Tip:

Invest in a variety of open house signs, including A-frames and yard signs, to increase visibility from different angles.

3. Coming Soon Signs

Build anticipation for a new listing with “Coming Soon” signs. These signs inform neighbors and passersby that a property will soon be on the market, sparking curiosity and early interest.

Benefits:

  • Create a sense of urgency for buyers to act quickly.
  • Generate pre-market buzz before the listing officially goes live.
  • Build awareness in the neighborhood, which can lead to additional referrals.

Design Elements:

Include the property address, your contact information, and an optional QR code that links to a teaser webpage or your agent profile.

4. Sold Signs

A “Sold” sign isn’t just an announcement—it’s a powerful marketing tool. Placing a “Sold” sign on a recently closed property shows that you’re active in the area and successful in helping clients achieve their goals.

Why You Need Them:

  • Reinforce your reputation as a results-driven agent.
  • Inspire confidence in future clients.
  • Create opportunities for conversations with neighbors who may also be looking to sell.

Make It Personal:

Add a tagline like “Another Home Sold by [Your Name]” or “Sold in [X] Days” to emphasize your expertise.

5. Directional Signs

Directional signs are essential for guiding potential buyers to your listings, open houses, or events. These signs are typically placed at key intersections and along roads to lead people to the property.

Best Practices:

  • Use consistent branding to make your signs instantly recognizable.
  • Include arrows, your name, and contact information.
  • Keep the design simple for quick readability.

Where to Place Them:

Strategically place directional signs in high-traffic areas to maximize visibility and ensure people can easily find your property.

6. Custom Branded Signs

Your brand is your identity, and custom-branded signs help establish your presence in the community. Whether it’s a “For Sale” sign or a promotional banner, consistency in your branding builds trust and recognition.

What to Include:

  • Your headshot to personalize your signs.
  • A professional tagline that reflects your expertise (e.g., “Your Neighborhood Real Estate Expert”).
  • Logos, fonts, and colors that align with your overall branding.

Why They Work:

Custom-branded signs create a cohesive, professional image that sets you apart from competitors and reinforces your reputation as a trustworthy agent.

7. Event Signs

Promote your real estate events, such as client appreciation parties or community seminars, with event-specific signs. These can include banners, A-frames, or yard signs to spread the word about your event.

Key Considerations:

  • Include event details like date, time, and location.
  • Use eye-catching graphics to grab attention.
  • Ensure the signs are portable and easy to set up.

Bonus Tip:

After the event, repurpose these signs by adding updated details for future use, saving money and reducing waste.

8. Under Contract Signs

An “Under Contract” sign is an excellent way to show progress on a listing. This informs potential buyers that the property is no longer available while signaling your success to the neighborhood.

Why It’s Important:

  • Keeps interested buyers informed.
  • Adds credibility by showcasing your activity and success in the market.
  • Creates urgency for buyers who may be considering similar properties.

9. Rider Signs

Rider signs are smaller, add-on signs that attach to the main sign. They’re versatile and can display additional information such as:

  • “Pool Included”
  • “Price Reduced”
  • “New Listing”

Benefits:

  • Provide quick, essential updates without replacing the entire sign.
  • Highlight unique selling points of the property.
  • Save costs by reusing the main sign with interchangeable riders.

10. Digital Signs

While traditional signs are vital, digital signs are becoming increasingly popular. These LED-powered signs display dynamic content, such as scrolling text or videos, and can be updated remotely.

Advantages:

  • Stand out in high-traffic areas.
  • Share detailed information, such as virtual tour links or contact details.
  • Attract attention with motion and light, especially at night.

Investment Worth Making:

Though digital signs require a higher upfront cost, their impact and versatility make them a valuable addition to your signage arsenal.

Read more here about branding from Colibri Real Estate School.

Real Estate Agents: Build Your Brand with the Right Signs

Real estate signage isn’t just about advertising properties—it’s about showcasing your professionalism, building your brand, and creating a lasting impression in the minds of potential clients. By investing in these 10 essential signs, you’ll be well-equipped to generate leads, close deals, and grow your reputation as a trusted real estate expert.

Ready to elevate your real estate game? Start with high-quality, custom-designed signs that reflect your unique style and expertise. Your next big sale might just be one sign away!